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PR
Need Some Valuable Business-Building Info?
By Stacy Karacostas - Wed, 11/19/2008 - 1:15pm.
An inexpensive online PR campaign can be a highly effective way to market and promote your business. After all, few things beat the marketing power of getting a quote, interview or article published about you or your business. These days, the best place to start your PR machine is on the Web. If you’re not using online tools to help you get noticed by the media, you’re missing out on all kinds of amazing opportunities to promote your business at little or no cost to you.
You Can Create Publicity Without A PR Firm
By Dharmesh Shah - Mon, 08/25/2008 - 3:01pm.
I came across a great article today by Jason Calacanis on the topic of PR for startups. Jason Calacanis is founder and CEO of Mahalo, but you probably would better know him as the the guy behing Weblogs, Inc. In any case, he’s accomplished, and knows a thing or two about getting visibility for a startup.Is There Still a Need for Public Relations?
By Andy Beal - Wed, 08/13/2008 - 2:28pm.
It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one has surfaced over the past few days: Is there still a need for public relations? TechCrunch, RWW, and Steve Rubel are among those weighing in with their thoughts on the subject. Here are a few choice morsels: TechCrunch:
Where Does Social Media Responsibility Fall?
By Shel Holtz - Tue, 08/05/2008 - 7:59am.
There has been no shortage lately of commentary about where social media responsibility will reside in organizations. The broad categories of opinion shake out like this:
New Roles for the New World of Marketing
By Brian Solis - Mon, 07/21/2008 - 4:05pm.
In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Taking Advantage of Social Media
By Sally Falkow - Tue, 05/27/2008 - 11:15am.
Executing Social Media was a good conference. Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn't.
B2B Internet Marketing and PR Tools
By Sally Falkow - Mon, 05/12/2008 - 8:12am.
Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last three years.
Initiating Damage Control
By Chris Crum - Tue, 03/04/2008 - 2:28pm.
I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I've been getting some positive feedback on the article including a comment from a reader who wrote the following sentence regarding an incident that occurred at a nightclub he owned.
To Get the Sale, You've Got to Hook them In
By Chris Crum - Thu, 02/28/2008 - 11:44am.
Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset International.
