SmallBusinessNewz

5 Tips For "Pitching" Infographics

In case you haven't noticed, infographics are exploding across the Web. And, more importantly, they're increasingly seen as a valuable tool in a PR professional's toolbox. But, how exactly do you use an infographic as a tool to achieve your company's goals and objectives?

PR Newswire Launches New PR Tool Collection for Small Businesses

Press release distribution service PR Newswire has announced the launch of a new small business communications site and "newly enhanced" PR tools for small businesses.  The company calls this a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan, increase search rankings, generate interest from potential customers, and engage with key audiences to help grow their businesses. 

Marketing Your Business

If you run a small business, your life is ridiculously busy. And if you have a significant other, spouse, kids or anyone else that deserves a chunk of your time, well then your life is probably almost impossibly busy. However, that doesn’t mean your business has to suffer for it. And if all you’re managing to do every day is just take care of clients, put out fires, and handle the day to day tasks of running your business, trust me, it is suffering.

Optimizing for Media Coverage

Lee Odden of TopRank Online Marketing recently spoke on a panel at the Online Marketing Summit about the intersection of social, search, and public relations. He talked a bit about this concept with WebProNews in an interview.

Rebuilding Trust In Your Business

Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world.  The country hit hardest is the US, where  77% of the repondents say their level of trust is lower than last year.  At an overall 38%, trust in US business is at its lowest figure in the 10 year history of this survey - even worse than after Enron and the dot com bust. 

Tips For Marketing Your Small Business

If you run a small business, your life is ridiculously busy.And if you have a significant other, spouse, kids or anyone else that deserves a chunk of your time, well, then your life is probably almost impossibly busy. That doesn’t mean your business has to suffer for it. But if all you’re managing to do every day is just take care of clients, put out fires, and handle the day to day tasks of running your business, trust me, it is suffering.

Need Some Valuable Business-Building Info?

An inexpensive online PR campaign can be a highly effective way to market and promote your business. After all, few things beat the marketing power of getting a quote, interview or article published about you or your business. These days, the best place to start your PR machine is on the Web. If you’re not using online tools to help you get noticed by the media, you’re missing out on all kinds of amazing opportunities to promote your business at little or no cost to you.

You Can Create Publicity Without A PR Firm

I came across a great article today by Jason Calacanis on the topic of PR for startups.  Jason Calacanis is founder and CEO of Mahalo, but you probably would better know him as the the guy behing Weblogs, Inc.  In any case, he’s accomplished, and knows a thing or two about getting visibility for a startup.