SmallBusinessNewz

Advertising in the Year 2010

Now that 2009 is behind us, everybody is looking forward to a year of success, and anticipating marketing and advertising trends of the new year and the new decade. What trends do you anticipate? Share them here.

Email Marketing: Trends of the Past, Predictions for the Future

I spoke with a representative for Campaigner who turned me on to an interesting reflection on the year's trends and challenges for small business email marketing, as well as some predictions for 2009. I thought these would be worth sharing. 2008 "Many small businesses looked beyond mass/blast email tactics and practiced more targeted and relevant 1to1 communications," says Campaigner.

Franchises and the Economy

Starting a business can be tough in this economy. As you're probably well aware, it's tough to raise capital to get off the ground. People don't want to invest, particularly in something has yet to be proven successful. This might be one reason that opening a franchise could prove to be a more reachable goal. While still not a sure shot, there are some areas that are looking more favorable than others.