SmallBusinessNewz

PR Newswire Launches New PR Tool Collection for Small Businesses

Press release distribution service PR Newswire has announced the launch of a new small business communications site and "newly enhanced" PR tools for small businesses.  The company calls this a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan, increase search rankings, generate interest from potential customers, and engage with key audiences to help grow their businesses. 

Why Wouldn't You Include Links in Your Press Releases?

Press release distribution service BusinessWire shared results of a poll, which found that 85% of those who send out press releases put links in them. That means that 15% didn't. Granted, this is only a small poll of less than 300 people, but it may still be indicative of a greater issue that not all businesses include links in their online press releases.

Branding a Need

Using market research can work to your advantage when trying to sell a product. Look at how GoDaddy used the startling information about how only half of small businesses in the U.S. have websites. This bit of information (complete with quotes from the research firm that provided the information explaining the amount of potential business they're losing) makes for a nice segue into pitching the sale of domain names.

To Get the Sale, You've Got to Hook them In

Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset International.