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press releases
Branding a Need
By Chris Crum - Thu, 03/27/2008 - 1:48pm.
Using market research can work to your advantage when trying to sell a product. Look at how GoDaddy used the startling information about how only half of small businesses in the U.S. have websites. This bit of information (complete with quotes from the research firm that provided the information explaining the amount of potential business they're losing) makes for a nice segway into pitching the sale of domain names.
To Get the Sale, You've Got to Hook them In
By Chris Crum - Thu, 02/28/2008 - 11:44am.
Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset International.
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