Price
Why You Need to Be Careful with Price Promotions
By Abby Johnson - Mon, 05/16/2011 - 8:45am.
Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren't negative on their own, they can be damaging if a business isn't careful.
Part 1: Signs That Your Marketing Strategy Isn't Working
By Abby Johnson - Fri, 09/03/2010 - 8:40am.
Are your marketing efforts performing effectively? If not, then your business could be in danger. It is extremely important to make sure your marketing strategy is updated and current in order to see that it performs to its full potential.
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