SmallBusinessNewz

Get Your Product Categorization Right

Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Burger Phones and Business Lessons

If you haven't seen the film Juno, I suggest you check it out. It's a really good movie. A lot of other people feel the same way, and even if you don't read movie news, you can tell this just by the number of "hamburger phones" that are selling online.

Be THE Resource for Your Niche

One way to gain significant ground in your industry is through targeting a niche. Instead of trying to cover a broad spectrum of a demographic, try focusing in on a narrow slice of the pie. Chances are you will be able to excel in that niche because you will be dedicating more time to it.