Products and Services
How to Barter Effectively (and Legally)
By Abby Johnson - Thu, 02/03/2011 - 8:48am.
Remember back in the olden days when people would make deals like painting a house in exchange for 2 month's supply of eggs and milk? So, I don't really remember those times, but I'm told they did happen. ☺ The point is that people made trades of goods and services since it was what they had to work with.
Offline Retail Vs. Online Retail
By Abby Johnson - Thu, 09/16/2010 - 10:38am.
Although online shopping has seemingly taken the world by storm, offline shopping is still very significant. In fact, the California Institute of Technology (Caltech) recently conducted a study that showed some slightly surprising information regarding consumer behavior offline.
Is a New Business Offering Always Good?
By Abby Johnson - Fri, 09/04/2009 - 12:11pm.
It is hard to know what is best for your business. Unfortunately, with every good idea comes several bad. So, how do you know if a new product or service idea is right for your business?
Tactical Measures for Raising Prices
By Abby Johnson - Wed, 06/10/2009 - 10:04am.
As difficult as it may be, businesses have to raise their prices. Whether it is a result of increased costs, slim profit margins, or more recently the economy, it eventually has to happen. If it were only as simple as changing the price tag, it wouldn't be that bad. But unfortunately, there is always a risk of losing customers.
What You Need to Know Before You Launch a Product
By Abby Johnson - Wed, 05/06/2009 - 3:41pm.
Launching a product is an exciting event for a business. But there is a danger of getting so caught up in the excitement that you forget to fully prepare your product and business for the launch. As discussed in the video below, there are a few common mistakes that entrepreneurs make when they launch a product.
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