SmallBusinessNewz

Which Online Promotion Method is the Most Important to Your Business?

Most U.S. retailers consider site search, SEO, and email marketing to be the most important tools for promoting their ecommerce businesses. Data from a survey conducted by SLI Systems shows this by the numbers. Many of these same businesses are expecting to start using newer technologies like social media tools and online video within the next year.

Creating Word-of-Mouth Communication

Long before paid advertising and promotions were around, word-of-mouth communication existed. It was powerful from day one and is still the most powerful publicity method.

Giving Away Your Product for Branding

Giving your product away for free may not seem like the best way to do business, but it can be an excellent way to build your brand. Of course this will not be feasible for all businesses or all products, but if it won't set you back too much, why not give it a try? This is one of Mark Nagurski's "big business sponsorship ideas to market your small business".

Get Your Site Right Before You Push it

This post was inspired by an earlier one I made on the blog for the WebProNews eBusiness Directory, entitled, "Is Your Site Ready for Prime Time?".

The Art of URLs in Print

Recently I wrote an article on ways to leave your stamp offline, without going too much into the obvious print advertising option, but a study conducted by the Magazine Publishers of America inspired me to write this article for WebProNews.

6 Places to Leave Your Stamp OFFline

I posted an article a while back about places to leave your stamp online, but what about places to leave your stamp offline? Obviously you can purchase advertising space in newspapers, magazines, radio, television, etc. But lets face it, paying for ad space can get pricey, so let's look at a few cheaper ways to brand your business away from the computer, because shockingly, some people still don't spend their entire day on the Internet.

Save Your Customers Money, Get Them to Spend More with You

As if you haven't heard enough about the economy and gas prices, I'm going to attempt to put a slightly different spin on the subject.

Your Business and Taking Advantage of the Great Outdoors

Well, here it is, the beginning of May. It's about time we start seeing more consistently warm weather, as the summer gets closer. I talked yesterday about preparing for Mother's Day, which is getting really close, but you really need to be planning for the summer, particularly if you are a brick and mortar store.

Consider These Things When Commenting

If you haven't noticed, some blogs are a lot stricter with their comment policies than others. Marketing Through Comments

Creating Buzz and Gaining Visibility

A few days ago I saw a query on PR Newswire (see my article how to gain more visibility in the mainstream media) from a reporter asking for some ideas about how small companies can gain more visibility in the new online world, the universe of social networks. The world you're immersed in at this moment if you're reading my weblog or RSS feed.