SmallBusinessNewz

Why You Need to Be Careful with Price Promotions

Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren't negative on their own, they can be damaging if a business isn't careful.

How to Deliver an Effective Marketing Message

Why is it so difficult for marketers to get their message to stand out? Although the marketplace is already overcrowded and is continuing to grow, it is possible for messages to be heard.

The Danger of Misinterpreting Marketing

How would you define marketing? Although many people profess to knowing what it is, the role is often misinterpreted. According to the American Marketing Association, marketing is: "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Generating Positive Publicity

Getting the media to cover your business can be quite a challenge. Media outlets get hundreds and some even thousands of story pitches each day. So, what will make your idea stand out to the media?

5 Things You Can Do to Spark Media Interest

A little extra attention never hurts, and if you can get some media coverage for your business, you can get a lot of extra exposure. This is generally free exposure, at that.

Tips to Get People to Subscribe to Feeds

Darren Rowse is an Australian blogger, speaker, and consultant. He is the founder of several blogs and blog networks, such as b5media and ProBlogger.net. According to Wikipedia, two of his blogs get around 85,000-100,000 page views a day and over $20,000 in total ad revenue a month. In other words, the man knows his stuff when it comes to blogging. If you are looking to improve your blogging efforts, he is a good person to follow.

Which Online Promotion Method is the Most Important to Your Business?

Most U.S. retailers consider site search, SEO, and email marketing to be the most important tools for promoting their ecommerce businesses. Data from a survey conducted by SLI Systems shows this by the numbers. Many of these same businesses are expecting to start using newer technologies like social media tools and online video within the next year.

Creating Word-of-Mouth Communication

Long before paid advertising and promotions were around, word-of-mouth communication existed. It was powerful from day one and is still the most powerful publicity method.

Giving Away Your Product for Branding

Giving your product away for free may not seem like the best way to do business, but it can be an excellent way to build your brand. Of course this will not be feasible for all businesses or all products, but if it won't set you back too much, why not give it a try? This is one of Mark Nagurski's "big business sponsorship ideas to market your small business".

Get Your Site Right Before You Push it

This post was inspired by an earlier one I made on the blog for the WebProNews eBusiness Directory, entitled, "Is Your Site Ready for Prime Time?".