SmallBusinessNewz

UPS Launches Facebook Promotion For Small Businesses

UPS is promoting their role in helping small businesses by using social media to stage a nationwide contest.The UPS Store network has just announced today that they will be launching a Facebook contest on Monday, July 18th.  It will be called "The Promotion Promotion" and will run through August 31st. 

Facing the Giants in Your Industry

There has always been a rivalry between large businesses and small businesses. Large businesses seem to have all the breaks with big budgets, lots of staff and resources, and many other seeming advantages. Although it's not exactly fun to be the one with a smaller budget and fewer resources, it doesn't mean that you don't have any advantages.

How to Make Your Site a Daily Hotspot

Getting consumers to come to your website can be challenging, but it's not as difficult as some businesses make it out to be. Some businesses think that they have to invest a lot of money or develop an entirely new brand before they can draw consumers back again and again, but, fortunately, they are wrong.

How to Be Consistent in Marketing Efforts

For those of us with seasonal temperatures, the winter months are usually calmer than the others, partly because the weather is so bad. Many of us take the first few months of the year to recuperate from the busy holiday season. Businesses, however, do not have this luxury.

Recovering from an "Overly Successful" Marketing Campaign

Have you had a marketing or promotional campaign fail as a result of being too successful? When a small business embarks on a marketing campaign, it does as any marketing expert would advise and sets realistic goals. But what if those "realistic" goals are exceeded?

Get Ahead with Guerilla Marketing

As marketing budgets continue to diminish, businesses are forced to evaluate their marketing strategies. What about throwing a guerilla marketing campaign into the strategy? As seen in the video below, guerilla marketing is very effective if carried out correctly.

Business Plan Parts 4 and 5: Products/Services and Sales and Marketing

It has been a while, but we are finally getting back to our Business Plan series with two sections: Products and Services and Sales and Marketing. The Products and Services section doesn't need a whole lot of discussion since it is short and self-explanatory. Although the Sales and Marketing section is a bit more complicated as illustrated in the video below, we will try to break it down and not overwhelm you.

Tips For Email Marketing in the Holiday Season

As you may have read, email marketing is he preferred method of marketing among small businesses this holiday season according to email marketing firm Constant Contact. Make of that data what you will, but if you do choose to use email marketing, there are a variety of factors to consider when launching your campaign. Add the approaching holiday season into the mix, as well as a weakened economy, and these factors become all the more important.

Marketing Through Contests

Here's some breaking news for you. People like to get free stuff. I've talked before about giving away promotional items for marketing and branding purposes, but now I want to discuss marketing through contests. A contest can be a great way to get people to notice your business, particularly if you are an online business.

Is Your Business Ready for Valentine's Day?

Valentine's Day is in 9 days. If you have not already done so, it is time to really start thinking about whether or not this holiday can have an impact on your business. Now is the time to target couples. What are you selling that would appeal to them? It's time to start promoting whatever that may be. Some businesses will have to try a little harder to figure that out than others, but if you look hard enough, you might be surprised how you can use the holiday to gain business.