SmallBusinessNewz

Where Does Social Media Responsibility Fall?

There has been no shortage lately of commentary about where social media responsibility will reside in organizations. The broad categories of opinion shake out like this:

Taking Advantage of Social Media

Executing Social Media was a good conference.  Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn't.

B2B Internet Marketing and PR Tools

Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last three years.

Initiating Damage Control

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I've been getting some positive feedback on the article including a comment from a reader who wrote the following sentence regarding an incident that occurred at a nightclub he owned.