SmallBusinessNewz

How to Deliver an Effective Marketing Message

Why is it so difficult for marketers to get their message to stand out? Although the marketplace is already overcrowded and is continuing to grow, it is possible for messages to be heard.

What Startups Do and Do Not Need

What does it take to start a business? There are some things that one business would consider important that another business would not. However, there are also some fundamentals with starting a business. Chris Dixon, a well-known angel investor and entrepreneur, has had his share of experience with startups and even compiled a list of things startups do and do not need.

Advice Against Hiring A PR Agency

However tempting it may be to toss some cash at a PR agency - lots and lots of new customers are worth a little money, right? - that's perhaps not the best route to success.  In fact, a principal at a marketing consultancy has written a new article titled "Startups: Don't Hire a PR Agency."

Is There Still a Need for Public Relations?

It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one has surfaced over the past few days: Is there still a need for public relations? TechCrunch, RWW, and Steve Rubel are among those weighing in with their thoughts on the subject. Here are a few choice morsels: TechCrunch:

Where Does Social Media Responsibility Fall?

There has been no shortage lately of commentary about where social media responsibility will reside in organizations. The broad categories of opinion shake out like this:

Taking Advantage of Social Media

Executing Social Media was a good conference.  Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn't.

B2B Internet Marketing and PR Tools

Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last three years.

Initiating Damage Control

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I've been getting some positive feedback on the article including a comment from a reader who wrote the following sentence regarding an incident that occurred at a nightclub he owned.