SmallBusinessNewz

Using a "Secret Shopper"

I had an interesting experience recently, in which I got to play the role of a "secret shopper". My wife's friend is the manager of a store (I won't say what store or what type of store in the interest of anonymity), and she asked us if we would go to the store and evaluate the employees working that particular shift.

Marketing Fundamentals for the Online Business

When going online, few people give much thought to all the aspects of running an online business. But in order to be among the 5% of the businesses that still run after their first year, you need to keep a few things in mind.

Develop Personas to Boost Your Retail Success

Internet Retailer has an article this month about developing personas to boost ecommerce sales. If you do not know what I mean by “personas,” don’t feel bad; personas is just a code word consultants use that really means expensive customer behavior research.

Are Manufacturers Fed up with Internet Retail?

Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter.