SmallBusinessNewz

Mixing Content With Advertising

Many of the old industry thinkers seem to have a hard time understanding that in the age of filtered information where you can instantly reference what you want and when, it's becoming less and less effective to force or push ads on visitors. Study after study show that the more savvy a user becomes the less and less they click on PPC or other advertisements. This trend is referred to generically as "banner blindness" and as it increases, each targeted user who does click / respond to the message becomes more of a commodity and the price for that response goes up as well.