SmallBusinessNewz

Social Media and ROI

As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI) The study divides the companies polled into Best-in-Class, Industry Average and Laggards.

Lack of Good Execution Blocks Go-to-Market Success

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution.

The Best Investment You Can Make for Your Online Business

The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for making an impact. Right now.

Marketing ROI - Not Only About the Short-Term

What's the key to measuring your online marketing success? It's ROI (Return on Investment). Now ROI isn't anything new, but most small businesses still make the mistake of looking short term when measuring the ROI of their marketing campaigns. Search engine marketing (and online marketing in general) for most small businesses is an acquisition tool. Put simply, it's about delivering new customers to the business via online sales or leads.