SmallBusinessNewz

Why Social Media Is More Than Just a Fad

How long did it take you to figure out that social media wasn't just a fad? For some businesses, it didn't take long. However, some businesses are still not convinced that there is actual business value in social media.

Oops: Social Media ROI Going Unmeasured

The average businessperson wouldn't even imagine buying and selling stock without first checking shares' prices and historical performance.  It turns out that all sorts of folks fail to measure the profitability of their social media programs, however, and that's a pattern of which you shouldn't be a part.

Social Media and ROI

As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI) The study divides the companies polled into Best-in-Class, Industry Average and Laggards.

Lack of Good Execution Blocks Go-to-Market Success

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution.

The Best Investment You Can Make for Your Online Business

The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for making an impact. Right now.

Marketing ROI - Not Only About the Short-Term

What's the key to measuring your online marketing success? It's ROI (Return on Investment). Now ROI isn't anything new, but most small businesses still make the mistake of looking short term when measuring the ROI of their marketing campaigns. Search engine marketing (and online marketing in general) for most small businesses is an acquisition tool. Put simply, it's about delivering new customers to the business via online sales or leads.