What’s the number one thing you must have in order to grow a successful small business? It’s not clients or customers, though those are critically important.It’s not effective marketing, though you absolutely need that too. I’m talking about something far simpler. And I know I risk sounding like Master of the Obvious with this, but I’ve seen so many entrepreneurs struggle because they don’t have it… What is this key to making money in your small business? You have to have something to sell!
When it comes to blogging, we put a whole lot of emphasis on creating content that gets clicked. And, eventually content that fosters loyalty (return visits), behavior change (digging deeper into the site) and action (purchase).
1.Some people are watching their business grow. 2. Some are watching their business plateau. 3. Some are watching their business slump. If you are in that first group, congratulations! Hard work and smart decisions are rewarding you, just as they always do. However, don’t get complacent (see below.)
One out of two U.S. small business owners expect increased sales in the next six months, but non-labor costs could squeeze profits and lead to higher selling prices over the same period, according to a new PNC Economic Outlook survey. The survey indicates owners' expectations for sales and profits have rebounded from unexpected setbacks last fall along with a brighter outlook for hiring full-time employees. However, 64 percent foresee higher non-labor costs, which will prompt owners to raise prices in an effort to preserve profit margins.
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. When you close a deal, what’s your next step? When you sign the contract, shake the hand and file the paperwork – what comes next? Is there a next? Or simply a next customer?
Going into the new year, a majority of small to midsized businesses are optimistic about 2011, according to a new survey from Zoomerang. With 84 percent of the SMBs surveyed predicting that sales will increase or remain the same, many businesses are looking to hire new employees and/or upgrade technology. As a result of the positive outlook anticipated by the majority of respondents, 25 percent of those surveyed indicated they are planning to hire new staff in the next 12 months.
The holidays are a magical time of year when kids can tire of mountains of toys and more sensitive people can fall in love with a well-picked card. Fortunately for small businesses, data from Burst Media indicates most consumers won't try to opt for cheap stuff and homemade gifts this year.Burst surveyed 2,600 American adults before reaching this conclusion, so its findings should be somewhat sound. The only thing worth noting is that the people were surveyed online, so the results might skew towards the tech-savvy.
Are your marketing efforts performing effectively? If not, then your business could be in danger. It is extremely important to make sure your marketing strategy is updated and current in order to see that it performs to its full potential.
Retail sales were on the rise in July in at least one sense, according to the latest report from the National Retail Federation. The NRF recorded an increase of either 3.1 percent or 5.4 percent on a year-over-year basis, depending on which dataset you prefer.
Have you ever been in a position in which someone likes you a whole lot more than you like him or her? The interesting thing about these situations is that you are, typically, driven away instead of returning the same level of feelings. Incidentally, many businesses are guilty of setting up a similar scenario in regards to online sales.
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