It can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got.
A lot of businesses have struggled with search, and sometimes make mistakes that pretty much render them invisible in the search engine or tossed out altogether. For example, buying links might not sound so bad if you’re not familiar with the ways of search, but it’s a huge no no […]
Google recently ran over 400 studies on paused AdWords accounts to figure out whether or not paid search campaigns cannibalize organic clicks. Google says they don’t. We talked about this at WebProNews when this information was first released. Today, Google is talking about these studies again, saying search ads drive […]
Google really wants you to start advertising if you’re a local business, and is trying to make it as easy as possible to do so. The company announced the launch of AdWords Express, which is essentially AdWords without the hassle of manning your campaign. You don’t even need a website […]
Small businesses should be aware of two major developments from Google. For starters, I don’t know if you’ve been keeping up with all of the Google+ news, but the company has been shutting down the profiles of those that have been created for businesses. Right now, Google doesn’t want businesses […]
Google has been pretty busy launching products and features this week. As Google is an essential part of any online marketing strategy, we thought it would we be good to highlight some of the key features here. City Pages Google launched new City Pages, where people can browse a list […]
One thing is clear. For better or for worse, the major search engines are going more social in their quest to deliver more relevant results. In fact, even the non-major ones are as well. Is social a major part of your search strategy? Let us know. Google recently announced the […]