SmallBusinessNewz

Branding and Search Engine Marketing

There is an interesting thread on Jacques Warren’s blog that is quite distinct from my discussion of branding but has a definite relationship to it. Brand marketing is a surprisingly big part of even the most direct aspects of web marketing. Both the post itself and the ensuing discussion are well worth reading. Jacques' post comments on the high-propensity to brand search on Google (and not just Google).

What is the Budget for a Social Media Campaign?

Today I will attempt to answer my last and perhaps hardest question of the Marketer’s Foray into Social Media series, which was “What is the budget?”(for a social media campaign).

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site from scratch and growing it out into a flourishing enterprise. You ask someone to link to you and when they do you get excited. When you get cited without asking for it you get excited. And when the rankings start to show up you get excited. At some point you may even develop an irrational emotional attachment to some of your websites. I know I have.

Simple and Cheap Tactics for SERP Domination

Following last year's pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or PR0.

Tips for Getting Your Business found in Local Searches

While it is always good to get customers from around the globe, your goal should be to have a dominant presence in your hometown. While local search marketing can certainly be beneficial to eCommerce businesses, it is especially important to Brick and Mortar businesses that need customers coming in off the streets. Following are a few pointers to keep in mind. Local Keywords