SmallBusinessNewz

Anticipating the 2010 Winter of Search

The holiday season is all but over, but now it's time to start looking ahead. It's time to think about what people are going to be searching for through the early months of 2010. Knowing what people will be searching for can help you plan your paid and organic search marketing strategies more effectively.

Father's Day and Graduation Day Next on the Agenda

"Mother’s Day is almost here, which in the marketing world means that you should stop thinking about Mom and start thinking about Dad," says Yahoo in a post on the Yahoo Search Blog. That is a great point, and one that small business owner should consider immediately. The year has been flying by, and will continue to do and Father's Day will be here before you know it.

Small Businesses Missing Out on Search Marketing Opportunities

Microsoft adCenter released the results of a survey today looking at search marketing behaviors of 400 small business owners in the United States. The findings indicate that small businesses still have a long way to go when it comes to Internet marketing. Most have sites, but don't do anything to enhance their online presence. 90% of those surveyed have never even attempted a paid search campaign.

Financial SEM Trends Affected by the Economy

The Microsoft AdCenter blog is reporting on an interesting phenomenon which has advertisers going for financial topics far more than in the past as the economic downturn continues to plague us.

What Would Sudden Exposure Get You

Yesterday I introduced the concept of Destination Search Engine Marketing (Destination SEM) which emphasized that SEO isn't about "getting" top rankings. Getting rankings leaves open the implication that you're achieving a result that you don't necessarily deserve. Destination SEM focuses on building a website that is truly exceptional in meeting your audience's needs and actually earns top search engine positions.

Branding and Search Engine Marketing

There is an interesting thread on Jacques Warren’s blog that is quite distinct from my discussion of branding but has a definite relationship to it. Brand marketing is a surprisingly big part of even the most direct aspects of web marketing. Both the post itself and the ensuing discussion are well worth reading. Jacques' post comments on the high-propensity to brand search on Google (and not just Google).

What is the Budget for a Social Media Campaign?

Today I will attempt to answer my last and perhaps hardest question of the Marketer’s Foray into Social Media series, which was “What is the budget?”(for a social media campaign).

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site from scratch and growing it out into a flourishing enterprise. You ask someone to link to you and when they do you get excited. When you get cited without asking for it you get excited. And when the rankings start to show up you get excited. At some point you may even develop an irrational emotional attachment to some of your websites. I know I have.

Simple and Cheap Tactics for SERP Domination

Following last year's pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or PR0.

Tips for Getting Your Business found in Local Searches

While it is always good to get customers from around the globe, your goal should be to have a dominant presence in your hometown. While local search marketing can certainly be beneficial to eCommerce businesses, it is especially important to Brick and Mortar businesses that need customers coming in off the streets. Following are a few pointers to keep in mind. Local Keywords