SmallBusinessNewz

Data That Shows Importance of Brand SEO

Do you rank in the search engines for your brand name? It would appear that it is more important than ever to do so based on information that Compete has compiled. More and more people are using search to get to their destination sites even if they know exactly where they are going. For example, if they're going to YouTube, they'll search for YouTube instead of just typing YouTube.com in their address bar.

Long Terms Becoming More Important In SEO

It's a small business owner's dream to be the first result in Google when someone types in a word like "shoes."  The resulting traffic stats and sales numbers would be incredible.  However, it seems that small businesses might do much better by optimizing for queries involving more than one word.

What Are You Trying to Achieve with SEO?

SEO guru Rand Fishkin of SEOmoz has posted a great article looking at the different reasons a business would use search engine optimization tactics, and when and how to use each one. He looks at the following SEO objectives:

SEO in This Economy

I was researching a different article this morning, and stumbled across this one from the beginning of the year written by Lee Odden of Top Rank Online Marketing in which he references another article in Target Marketing Magazine. The article for being written nearly a year ago, seems strangley even more appropriate now than when it was written.

Local SEO Targeting or Doorway Page Spam?

I’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing. I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two I see small businesses being advised to do some pretty ridiculous stuff.  Its nuts - people are being advised by “experts” to churn out thousands of pages (one per town) just to target different locations. 

Marketing Lessons From Recessions

 

What to Expect from a Good SEO Firm

Last week I posted about 11 Ways to Recognize a Bad SEO Firm. This week, in response to many requests, I am going to turn it around and talk about a set of things to look for in identifying a good SEO firm.

Dreaming of Navigation That's a Cakewalk

I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point and I though it was likely a sign that I’m a usability idealist. Carlos del Rio wrote: