SmallBusinessNewz

Search Marketing Without Social? Good Luck.

If you didn't already have a reason to use social media to market your business, consider Google's recent Labs release, Social Search. The feature returns search results (when possible) based on related updates from people you are connected with on various social networks, blogs, etc.

A Lot of Events for Marketers to Consider This Month

Well, September has come and that means a lot of different things to a lot of different types of retailers. Yahoo has posted a nice list of different events to keep in mind on the Yahoo Search Marketing Blog. According to Yahoo, September is the month for:

Search Marketing Behaviors Small Business Owners

Microsoft adCenter in their official press release elaborated on the results of an online survey that was conducted to know the search marketing behaviors of 400 small-business owners in the United States. According to the final results, it was found that while more than half of the small businesses surveyed invest in developing Web sites, but lag behind in taking even the simplest steps to enhance their online business presence.

Search Marketing Basics

In my last few posts, I have started to introduce some of the different areas that my SEMCheck SEO audit tool looks at when assessing the foundational SEO health of a website. This tool is really effective for the SMB site owner who is looking to not get jammed by some search marketer who may prey on their lack of search savvy. This is an important step for ANY business to take before researching providers of search services. Protect yourself!

Deliver Solid Business Value To Your Clients

Hey, did you hear that the economy is in trouble?

Search Marketers And Web Designers Should Work Together

Web sites are complicated, and they need lots of different skills to make them work. Every Web site needs a designer and a search marketing expert, but how do they work together? Sometimes it seems that the two don't know enough about each other to make it work.

Search Marketing Success

If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for them. Many simply don't understand the opportunity that exists. Some don't think that they have the technical know-how. Even more believe that they simply don't have the time. Well, if I might be so bold, I can give you the most important key to success in search marketing.

Small Businesses Should Take Advantage Of The Internet

Frank Reed had an interesting post on his Frank Thinking blog, lamenting how small businesses seem to avoid search marketing. They spend their money on Yellow Pages ads and other older forms of marketing that might not bring the best return on their investment. So, with the U.S. economy focusing every small business on making more from less, why is it that Internet marketing, and search marketing in particular, is so scary?