SmallBusinessNewz

Search Marketing Basics

In my last few posts, I have started to introduce some of the different areas that my SEMCheck SEO audit tool looks at when assessing the foundational SEO health of a website. This tool is really effective for the SMB site owner who is looking to not get jammed by some search marketer who may prey on their lack of search savvy. This is an important step for ANY business to take before researching providers of search services. Protect yourself!

Search Engines Don't Like Images!

I’ll keep this simple. Hold on to your hats here. I am about to lay some truth on you that is not even close to new and has been said for years now. The reason I have to say it again is because apparently many SMB’s are hard of hearing.  Should I type it in caps so you can read it easier?

Things to Consider When Hiring a Search Marketing Consultant

Most businesses currently running SEM campaigns could vastly improve their performance with outside help.

Search Engine Strategies NY: Catch It!

Today is the day. I'm not talking about St. Patrick's Day. I'm talking about the kickoff of Search Engine Strategies New York. The granddaddy of search engine conferences is beginning today with workshops scheduled to begin just about now as I'm writing this. Of course as always there are a ton of interesting sessions in the line-up from many of the biggest names in search.

Stars On Yahoo Matter In Search

The search results in Yahoo where small businesses may appear in Yahoo Shortcuts will be influenced by star ratings, but not by review text.

Simple and Cheap Tactics for SERP Domination

Following last year's pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or PR0.

Microsoft Offering Small Business SEM Education

Microsoft Office Live Small Business offers a suite of services to help small businesses register domains, put up websites, direct PPC campaigns and establish a presence on the Internet. And now they're offering search engine marketing services and education. In the announcement, Microsoft said they've reached an agreement with The Search Agency to add search engine marketing services to their Office Live Small Business offerings. Microsoft explains their logic: