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Are You Still Advertising In This Economy?
By Mary Peng - Thu, 05/14/2009 - 4:19pm.
Because of the hard economic times, marketers everywhere are getting their budgets slashed. A lot of businesses think that they will make it through these hard economic times by not advertising. Something to think about, however, is the new trend in consumer spending. Consumers are looking for ways to save money, while maintaining the same level of product quality. Therefore, brand loyalty is not important anymore. What’s most important is finding a brand that caters to consumer wants, while satisfying needs.
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