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Marketing Through Controversy

By Chris Crum - Thu, 03/06/2008 - 1:08pm.

Ah, the good old tactic of using controversy to get exposure. The "there's no such thing as bad publicity" cliché. Though this may be true sometimes, I don't think it's quite as simple as that. Lets take a look at the positives and negatives of controversial marketing. Why Controversy Can Help Your Business

News Tags: Marketing, controversy, advertising, Sheetz, Crispy Frickin' Sandwich

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