SmallBusinessNewz

SBMU: Bringing Small Business Marketing Together

Small business marketing covers a lot of area. It involves both offline and online marketing principles. It also includes advertising, publicity, promotion, sales, social media, and the list goes on and on.

SBMU: Thin Line Between Playing Social Media and Utilizing Social Media

Everyone involved in the Internet marketing space struggles. It is difficult especially when trying to implement social media into brick and mortar companies. As she explains in this video from SBMU Columbus, Amber Tardiff knows first hand what this is like since she is the Marketing Director for the Law Offices of Joel Schwartz.

SBMU: Getting Started in Social Media

Everywhere we turn we see a social media presence. Look at the recent Presidential election and how social media was used in it. Think about how advertisers utilize social media. If time permitted, I could go on and on with more examples. The point of these examples are to show that social media has a place in everything including small-to-medium size businesses.

SBMU: Digging Deeper into Analytics

A lot of people use some type of analytics program, but there are several things that you need to remember when using one. Craig Sutton of BrightWeb Marketing attended SBMU Columbus and was shocked at how much he could learn from analytics.

Tools to Get Your Business Started

When you look for tools to get your business going, you will probably be bombarded with tools and promises of what they do. As you continue your search and compare prices, the expensive ones may seem to be the only capable option for your business even though the money is not in the budget.

Tired of Medium and Large Businesses Getting All the Attention?

Many of you may remember our coverage of SBMU Houston earlier this year. The conference was held in a full-scale replica of the Alamo at the Northwest Forest Conference Center. It made for a very intimate setting. The fall conference moved to Columbus and had more of a traditional conference environment but maintained its small, intimate setting.

Email Marketing at Its Best

It is interesting that even with alternative marketing tools such as Twitter, Instant Messaging, and Facebook, email marketing is still holding strong. In 2008, the Digital Marketing Association estimated that every $1.00 spent on email marketing brought $45.00 in return. You can't really argue with that statistic, huh?

Marketing Needs for Small Businesses

If small businesses want to compete with the big boys, they need to realize that there are a lot of marketing mehtods out there. Small business owners are often tempted to simply go for the least-cost method, when really a combination of different strategies is really what is going to bring in the sales.

Chatting With Small Business Professionals

As promised, we had people in Columbus, Ohio that last two days to cover the Small Business Marketing Unleashed event. From that, Mike McDonald has come back with a number of video interviews. Some will be posted at SmallBusinessNewz.com, while others will find their way to WebProNews.

Small Business Marketing Unleashed Again

Back in April, we covered the Small Business Marketing Unleashed conference in Houston, and came away with a lot of useful advice from some professionals like Stoney deGeyter, Matt Bailey, Jennifer Laycock, Matt McGee, and others.