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SMS Calls-to-Action Can Make a Big Difference

By Chris Crum - Tue, 09/22/2009 - 2:55pm.

Have you ever considered the power of the call-to-action? How about in a television commercial? Have you ever considered the impact the growing trend of text messaging can have on your business? One Chicago tourism spot found out recently.

News Tags: Marketing, SMS, calls-to-action, text messaging, call-to-action

The Potential and Pitfalls of Mobile Marketing

By Rich Brooks - Thu, 01/24/2008 - 2:15pm.

Earlier this week I attended a fascinating seminar put on by the Maine Marketing Association on mobile marketing.

News Tags: Marketing, Technology, mobile, SMS, Business, Maine Marketing Association

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Last week, WebProNews was privileged to conduct an interview via Skype with Alex Bard, the Vice President and General Manager of Desk.com, about its new cloud-based customer service software. This...

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