SmallBusinessNewz

The Era Of Social Business

s today the day we start thinking about social media as part of an integrated program?My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem.

More Small Businesses Turning Towards Social Media

As the economic downturn continues to impact marketing budgets, more small businesses have turned to alternative marketing methods such as embracing social media.According to results from the small business success index, levels of social media adoption increased from 12 percent to 24 percent over the past 12 months.

Advertising on Social Networks: Worth it?

Social media is about conversations. That's the line we've been fed time and time again. There's nothing wrong with it. It's the truth. For marketers and businesses looking to utilize the tools and social networks out there, it will probably serve them well to remember that, but it has often been suggested that directly marketing and trying to sell your product through social networks is in bad taste. That is a topic that probably isn't so cut and dry.

UK May Regulate Social Media Ads

The UK's Advertising Association and Advertising Standard Authority is poised to sweep away any remaining questions about whether or not social media is a serious business.  The AA has recommended that the ASA be granted more influence over online marketing communications, including those made on social networks.

Spring Cleaning For Your Social Media Sites

Logging into Twitter over the last few days, users are being prompted to update their profiles. According to the AP,

Optimizing for Media Coverage

Lee Odden of TopRank Online Marketing recently spoke on a panel at the Online Marketing Summit about the intersection of social, search, and public relations. He talked a bit about this concept with WebProNews in an interview.

Consider These 8 Sources of Web Traffic

Over the last year or two, I've written a number of articles about different ways to get traffic to your website. Here is something of a compilation of these concepts. Obviously search engine optimization is an important component, but I'm going to leave that out here. Facebook

Businesses Starting to See Value in Social Media

A report released this week from the Small Business Success Index (SBSI) showed that social media adoption by small businesses is, in fact, increasing. Network Solutions and the Center for Excellence in Service at the University of Maryland's Smith School of Business sponsored the report and found that over the last year, the number of small businesses using social media has gone from 12 percent to 24 percent.

Ages Of Social Networks' Users Analyzed

It's common sense that a small business specializing in wheelchair accessories shouldn't advertise outside the average daycare center.  However, it may be less obvious whether that business would be best off establishing a presence on Facebook, MySpace, or Twitter, and that's where new stats from Pingdom can help.

Using Facebook Because That's Where People Are

In my last article, I asked, "Is Facebook as important to your strategy as Google?" Whether your answer to this is yes or no, there are a variety of reasons why Facebook can be a useful part of your mix.