SmallBusinessNewz

How "HateSurfing" Can Help Your Small Business

Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one.  It is not hard to believe if we just imagine our own experiences.  When we are a satisfied customer, usually the easy thing to do is go merrily on our way.  If the opposite happens, however, human nature is to seek retribution and the web is the perfect conduit. 

Combining Social Media Tools for Ultimate Marketing Dominance

Social media is fast becoming one of the best ways to create awareness of your small business and let customers know what you can offer them. Facebook, Twitter, LinkedIn, and more recently Google +, all offer extra web presence and ways to communicate directly to the people that are most likely to need the product or service you offer.

What To Do When You Have A Limited Time And Budget

The business press is full of stories about how small companies are using social channels to attract and engage customers. But while there are plenty of individual success stories, the confidence in what to do specifically is not always clear for small business owners that are strapped for time and online marketing resources.

Social Media and Your Small Business Website

If you run a small business you may know: You need a website AND Social media (Twitter, LinkedIn, Facebook, Google+, YouTube, etc.) provide important ways of connecting with potential clients (and current clients). But don’t stop there! Learn ways to integrate social media with your website. Potential clients who find your website might want to learn more by visiting your social networks, and possible customers on your social networks may want to learn more about your business by exploring your website.

Why Speed of Resolution Over Speed of Response is Key to Social Media Success

Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies that can respond withing minutes on the social sphere are sending out a far more positive message than those that dilly-dally.

Social Media Trends 2012 – Analytics and Measurement

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post

Key to digital marketing success?

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust.

Small Businesses Not Utilizing Social Media Like They Should

According to a new study, 67% of small business owners won’t invest in social media in 2012. All Twitter is pointing to an infographic illustrating the findings from the study, conducted by Social Strategy 1 and OfficeArrow. The study surveyed 343 execs from companies with less than ten employees. Here are some other findings:

Social Networks Will Become Marketplaces

For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site. While I still believe this to be a fundamentally sound way to view social media use, I see a future that contains a shift in this thinking as well.

Facebook Changes Present Interesting Business Dilemma

Initially there was the Facebook persona profile and, since that was all we had, businesses jumped in and made the best of using this not so ideal business tool.