SmallBusinessNewz

"Platform" Advertising In 2010

Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’.  For much more, be sure to check out the complete source article: 

Blurring the Lines Between Ads and Content

The importance of how you spend your online advertising dollars has never been stressed as much as it should be now. The economy has made sure of that. It there was ever a time for you to get the most bang for your buck, that time is now. This is why it is a good idea to deliver ads that audiences actually care about. That means get them engaged.

How Small Businesses Can Be Affected by the Super Bowl

If you are lucky enough to operate a small business in the area where a Super Bowl is being held, the NFL sponsors an "Emerging Business Program", which provides the opportunity for businesses  to get game-related contracts.