SmallBusinessNewz

Local TV Advertising Gets Easier with Google

Small business owners should find this news interesting: Google has signed a deal with NBC Universal to offer ads on a number of cable channels. The really interesting part is that local markets will be addressed. It should be pretty easy for small businesses to get ads on TV this way, because as you can see on Google's TV Ads page, you can manage these simply through an AdWords account.

Creating an Effective Local Television Commercial

While the effectiveness of local television advertising when compared to other local advertising methods is debatable, it can still be one of the most important weapons in the marketing arsenal of any local business. TiVo and DVR may have reduced the amount of TV commercials that people actually have to sit through, but trust me, there are still a lot of viewers out there for them. Commercials aren't dead yet. They can still be an important part of any business' marketing campaign, particularly brick and mortar businesses that rely on local customers.