SmallBusinessNewz

4 FREE Ways to Gather Marketing Intelligence

Market research firms can be very helpful to businesses since they offer information regarding customers' priorities, motivations, decision-making patterns, and even their budgets. However, these firms are often expensive for small businesses.

How References Could Lead to Business Growth

Does your business have good references? No matter what your answer is, it is a humbling thought. When most people think about references, they often think about job resumes or service inquiries. But in reality, solid references are just as important to businesses as they are to jobs and services.

7 Steps to Earning Customer Trust Online

Keeping in theme with my recent article about ingredients to surviving in online business, let's talk about earning customer trust. A recent survey found that 81% of consumers don't trust small online businesses.

Do you Use Testimonials in Your Marketing?

Testimonials can be a very effective marketing tool for many products. I'm willing to bet even you have been persuaded into buying something based on what other people have said about it. It's kind of like word-of-mouth advertising that you're showing customers yourself. Testimonials will be more likely to attract customers if they come from well-known people or from a source that displays a good amount of credibility. This will in turn make your product or business appear more credible as well.