SmallBusinessNewz

7 Steps to Earning Customer Trust Online

Keeping in theme with my recent article about ingredients to surviving in online business, let's talk about earning customer trust. A recent survey found that 81% of consumers don't trust small online businesses.

Do you Use Testimonials in Your Marketing?

Testimonials can be a very effective marketing tool for many products. I'm willing to bet even you have been persuaded into buying something based on what other people have said about it. It's kind of like word-of-mouth advertising that you're showing customers yourself. Testimonials will be more likely to attract customers if they come from well-known people or from a source that displays a good amount of credibility. This will in turn make your product or business appear more credible as well.