SmallBusinessNewz

Consumers Are Going Online More for Research

Consumer online local research is on the rise according to the findings a recent study from TMP Directional Marketing and comScore. Shoppers go about doing their research a variety of ways, with most going to search engines first (31%) followed by print yellow pages/white pages (30%), online Yellow Pages sites (19%), and local search sites (11%). Only a year ago in the same study, print yellow pages were ranked number one at 33%. This shows that online is becoming more the norm for consumers to do their research before shopping.