SmallBusinessNewz

The Security Of Your Campaign Data

My recent post “The Truth Behind Amish Shah’s Magic Bullet System” has had some affiliates riled up about the security of your campaign data being stored on someone else’s system. I think it’s a lot more than that though, it boils down to this: Do you trust the people you’re working with. 

Don't Hide Behind A Mask

We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Who have we heard good things from? Our friends. Our family. Our colleagues. People we trust.Why do we trust them? Because they’re not a mystery to us. They don’t wear masks. They don’t hide behind veils. They don’t try and full us with trickery. They simply are.

Transparency Leads to Trust

Businesses are often hesitant to operate blogs and social media personas. They are also wary of how their reputations will be shaped, and this is certainly a concern they should have, but the prospect of negativity being introduced with regards to your business isn't necessarily the gallows pole. In fact, negativity can often breed positive results in the long run.

Where Does Security Fall Into Your Budget?

As I talked about last week, security is one very important factor in gaining customer trust, particularly online. So where does that fall in your budget?

7 Steps to Earning Customer Trust Online

Keeping in theme with my recent article about ingredients to surviving in online business, let's talk about earning customer trust. A recent survey found that 81% of consumers don't trust small online businesses.

The Young Trust Business More

The ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that! Twenty-five-to-34-year-old opinion elites, studied for the first time this year—and historically cynical about business—tend to trust business even more than their older counterparts in many regions of the globe.