SmallBusinessNewz

How Should B2B Companies Handle Twitter “Handles”?

If you're a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. I advise clients against using colleague names for two reasons. One, you need to consider what happens to that person's handle when they leave the company and use their personal name to continue tweeting; and two, the handle offers a branding opportunity for the company. Consider the following when setting up your Twitter handle:  

Twitter Announces New Analytics Tool

Do you actively use Twitter to promote your business?  Do you use it as an advertising medium, or do you use it to connect with customers?  How about a way to promote your business' website?If you are someone who believes that social media like Twitter is important to your site, this might be your lucky day.   

How is Social Media Affecting Your Business Strategy?

Is social media important to the future success of your business?  Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland.  These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs – friends, fans and followers.   And there is indeed value in a community – but it s not enough just to collect them.

Focus Your Business in 140 characters

I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of them. Googling them didn’t help a bit – every description I did encounter around the web actually didn’t say what they do in a way I can use.

Small Biz Use Of Twitter Doubled In Five Quarters

More and more, small business owners are getting into the habit of promoting their companies 140 characters at a time.  A new report indicates that the number of small business owners who use Twitter doubled (and then some) between the third quarter of 2009 and fourth quarter of 2010.

Verizon Small Biz Center To Offer Twitter Webinar

Small business owners with an interest in Twitter and a less-than-packed schedule might want to consider spending some time in front of their computers this Wednesday.  The Verizon Small Business Center intends to hold a free webinar regarding Twitter and lead generation.

Does Face To Face Still Matter?

I have account with most social media sites that you have probably heard of, and a few that you probably haven't. It's not from being super socially connected, but rather from my desire to experiment and try new tools to see what value they might offer for me and for the businesses I work with. Over the last year, though, I have uncovered one important thing that most social media sites do tremendously badly and that I hope someone will fix.

Five Business-Oriented People To Follow On Twitter

Traditionally, small business owners have probably used Twitter as a means to broadcast information, or maybe interact with customers, rather than receive advice.  Twitter's just too full of comedians and celebrities.  A new list outlines five individuals who small business owners may want to follow, though.

Twitter Launches Tweet Button

Small business owners who have come to believe in the marketing potential of Twitter may want to take advantage of a new feature known as the "Tweet Button."  Twitter unveiled it this morning for the sake of getting people to share more links.

The Power Of Hashtags

Are you on Twitter?If so, hopefully you’ve discovered the power of hashtags (basically a pound sign # and some letters). Or maybe you’ve seen hashtags and wondered what the heck they were.