SmallBusinessNewz

SBM Unleashed: It's All About Common Sense

Continuing our coverage of the Small Business Marketing Unleashed conference, let's look at what was discussed in the workshop called "A Common Sense Approach to Online Marketing". Common sense is something we like to stress here at SmallBusinessNewz, because often times, these are the things that get overlooked, particularly in marketing. The SEO Pyramid

Get Your Product Categorization Right

Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

The Best Investment You Can Make for Your Online Business

The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for making an impact. Right now.

Dreaming of Navigation That's a Cakewalk

I laughed when I read SEO and Usability: Don’t Beat a Dead Horse, which is a response to my SEO and Usability: Be That Stallion and Round Up The Herd. He has a point and I though it was likely a sign that I’m a usability idealist. Carlos del Rio wrote: