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Making Social Media Work for Your Business

By Abby Johnson - Wed, 05/13/2009 - 3:55pm.

Some businesses are receiving very useful information from their social media campaigns, but other businesses are not. One reason for the lack of success could be that many businesses do not have a solid social media plan. Unfortunately, some businesses are jumping on the social media bandwagon simply because it is the latest fad.

News Tags: Marketing, Business Strategy, User-Generated Content, consumers, Social Media

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