SmallBusinessNewz

Give Customers A Unique Selling Proposition

Want people to buy from your small business instead of your competition? Give them a good reason with a killer USP (Unique Selling Proposition)! In “Reality in Advertising”, Rosser Reeves (inventor of the term USP) explains the three things any USP must have in order to be effective: 1) Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: “Buy this product, and you will get this specific benefit.”

Differentiate Yourself From The Competition

If you study marketing at all, it doesn’t take long to discover you need a way to differentiate yourself from the competition. In marketing speak this is called your USP or Unique Selling Proposition. It’s the one or more things about your business, services, products or the results you provide that is different, or better, than what the other guy is offering.