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Value
Increasing Perceived Value
By Aaron Wall - Mon, 07/14/2008 - 10:23am.
Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed in the first chapter of his Predictibly Irrational book.
Real Value, Perceived Value, and Your Business
By Steven Bradley - Thu, 12/20/2007 - 9:14am.
Which is woth more, real value or perceived value? Which is more important to your blog? To your business?
Controlling Cost vs Adding Value
By Aaron Wall - Thu, 11/01/2007 - 8:32am.
One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and do exactly what is needed to get to the level of success you want to reach. The theory sounds valid, but...
Latest News on: DirectoryBlog.WebProNews
No More DMOZ or Yahoo! Directory for Google?I wrote about this the other day on WebProNews, but Google is no longer suggesting that you should be listed in relevant directories. In fact, they've even removed the suggestion from their...
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