SmallBusinessNewz

Is Your Video Ready for Prime Time?

Thanks to the advent of idiot-proof video cameras that automatically upload your videos to the web, it’s never been easier to make your own videos for marketing, promotion, or education. Yet few entrepreneurs feel confident using videos online to market their small business.Typically, if they’re even willing to make a video, they’ll be far too critical of the results. So they won’t post the video online because they want to make it “perfect”.

Matt Cutts on How to Report a Problem with Google Search

Matt Cutts recently posted a video answering one guy's problem where his website pages were showing up wrong in Google. The exact question was: "A few pages on our site are incorrectly being returned as video results (they are regular pages). How do we fix this?" Here is Matt's answer:

Online Video Advertising Opportunities Are Limitless

We've brushed on the topic of online video marketing from time to time at Small Business news. There have been some opportunities in this area for some time now, but those are growing at a rapid pace as online video continues to surge in popularity among consumers. Strides continue to be made with what exactly can be achieved. New ad units continue to present themselves, for example. Companies test what works and what doesn't, and find different ways that they can utilize this medium to suit their brand.

Is Series the Key to Success in Online Video?

At the recent Search Engine Strategies conference, Mike McDonald of WebProNews discussed YouTube marketing with Greg Jarboe of SEO-PR, who happened to write a book on that very subject. While, the entirety of Jarboe's book was not discussed, one key factor was. To be successful on YouTube, you need to get people to continue watching your videos. That means:

More Reasons to Consider Online Video Strategies

Over the past year or two, online video has become a much more widely discussed topic for businesses and marketers, not to mention entertainment. There have been many strides made on a variety of different levels (many of them discussed here). Here are some stats to chew on from a comScore report for July:

5 New Ways to Expand Your Online Marketing Efforts

There have been a number of new tools and resources announced over the past week in the online marketing world. Small business owners looking for more ways to expand their online marketing efforts may want to check out some of these things. They're not all for everyone, but you may find something of use to your own endeavors. 1. Sharing YouTube Insight Data

Online Video Doesn't Have to Be Expensive

There is a common perception that getting into online video has to be expensive for businesses. That is not the case, however. In fact, it might even cost you more going into the future by not getting into it.

Small Business TV To Get Better?

Small business owners in the UK are generally unsatisfied with television programming that is aimed at them, if the results from a recent survey by Dell are accurate. Back in the summer, Dell surveyed 755 small business owners in the UK, and found this to be true online and off. Dell's Chief Blogger writes:

Are You Advertising with Online Video?

If you haven't noticed, online video is becoming quite popular, and it stands to reason that opportunities for video advertising are increasing right along with that popularity. Sure, ads in online videos aren't nearly as popular as the videos themselves. Actually, they tend to annoy users who just want to watch a TV show or whatever. It's really not that different than television, except that ad time in online video tends to be much shorter, so the ads don't drive users away.

Video Helps, But Use It Wisely

The potential of video in social media for building and enhancing customer relationships should be balanced in its use.