SmallBusinessNewz

Finding the Right Story to Connect with Customers

If you run a business, you have a story. If you've built that business yourself from the ground up, you likely have a compelling one. Even if you didn't, you still have a story to tell, and that story can be used in your marketing efforts to help convey your message, and ultimately attract the interest of customers. Do you have a story to market? Comment here.

Curiosity Got the Customer

Evoking curiosity can be one of the most effective forms of marketing. When people see something they want to know more about, they are bound to pursue that information.Not only does this type of campaign inspire people to learn more about the product on their own, it tends to work exceptionally well as a buzz-generating viral campaign.The thinking here is that if it is interesting enough for one person to want to know more, it is interesting enough for that same person to mention it to other people.

Creating Buzz and Gaining Visibility

A few days ago I saw a query on PR Newswire (see my article how to gain more visibility in the mainstream media) from a reporter asking for some ideas about how small companies can gain more visibility in the new online world, the universe of social networks. The world you're immersed in at this moment if you're reading my weblog or RSS feed.

SBM Unleashed: The Beauty of Viral Marketing

Welcome back for another round of helpful marketing insight from the Small Business Marketing Unleashed conference. Jennifer Laycock, editor-in-chief of Search Engine Guide, spoke at the Viral Marketing workshop. Viral marketing is marketing through content that is designed to build buzz.