SmallBusinessNewz

Watch Out For Web Analytics Gotchas

Used properly, web analytics provide tremendous insight into one's visitors. As a small business person, it's important to avoid the time wasters in the logfiles.

Diving Deeper Into Web Analytics

In order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers. Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their marketing team. Below I have outlined 4 areas where analysts and marketers need to dive deeper and work together in order to succeed in their business.

Avoid Time-Wasting When it Comes to Analytics

Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn’t measure as well as some areas where you could potentially end up wasting time rather than focusing on tactics and metrics which will actually help your strategy to succeed.

SBM Unleashed: Web Analytics & the Human Element

Today, I want to share with you some wisdom from SiteLogic Marketing Founder Matt Bailey that he shared with those in attendance at the Small Business Marketing Unleashed conference.

What, You're Not Paying Attention to Your Site's Stats?

Let's assume you are running one of the businesses that actually has a website (a less common phenomenon than one might think). It's great that you've gone that far, but are you keeping track of your stats? If not you may be missing out on more sales. Evaluating Your Best Traffic Sources

Conent Creation Based On Keyword Traffic

If you have a site with a large traffic stream you can use your site search data to come up with ideas on what content to create, what products to add to your store, and what keywords to bid on. Acting early on keyword data is important no matter what site you publish. PPC margins In many affiliate markets the large profits happen early when the market is still inefficient, and margins are drastically lowered as more affiliates compete.

A Lesson in Web Analytics

Today's lesson revolves around benchmarking and measuring web metrics and analytics. The ability to utilize metrics and web analytics is going to be a corner stone to any marketing campaign. This video will give beginners the ground work they need to know the basics on understanding what to look at and why its important when reviewing web analytics. Remember to check out the Hybrid SEM  Youtube channel and subscribe to it.