SmallBusinessNewz

5 Steps to Creating a Call to Action

Why do you have a Website for your small business? Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. And getting your name out there is always good too. But just doing that is not enough. If you’re going to invest all that time, money and effort, you want to get clients or customers too, right? In other words, the real goal of any marketing—including your Website—is to get people to take action…

Building Your Business Through Your Website

If you’re looking for effective website strategies to build your business, here’s a start:

Does Your Website Need a Makeover?

How do you respond to change? Is it a like or dislike? With change, there isn't usually a middle ground, because most people either love it or hate it. Interestingly, there are obstacles to both sides of the change spectrum. For instance, if you implement too many changes to your business, consumers will not be able to keep up. On the other hand, if you shy away from change, consumers will think you are out of date.

Drive More Traffic To Your Site

Every entrepreneur is always looking for ways to drive more traffic to their Website. And if you aren’t you should be, as it’s one of the best ways to grow your list, get new clients and make sales. So today I thought I would share a few of my favorite, no-cost marketing techniques for getting more traffic with little effort.

Is Your Headline Creative Enough?

When you only have at best a couple seconds to catch and keep someone’s attention on your Website, a good Home page headline is critical. What’s yours? If it’s “Welcome to Our Site” you are definitely missing out. The best headlines identify the target market, promise a benefit they really want, and create enough curiosity to convince them to keep reading.

When Was The Last Time Your Website Was Tested?

When was the last time you had other people test your Website? If you’re answer is never, there’s no time like the present. Because while you may think your site makes perfect sense, you’re too close to it to be objective. It might not seem the same way to someone who doesn’t know thing one about what you do or sell. The solution? Ask a few other people to review your site and answer—at a minimum—the following questions:

Want More Web Traffic?

Anytime you put a Website link in an email or anywhere online, you want to do your best to make sure that link is live and clickable. That way people can click on it and go straight there. To do that, make sure you: 1) Always include the http:// before the www.

Why Your Business Needs a Website

Many small business owners still don’t have a website, nor do they see a need for one. Their reasoning is that they are only a one-man band, or a very small company who sell mostly to their local area, so why should they spend extra on a website when they could advertise in their local newspaper instead? Yet the very reasoning about advertising locally is one of the reasons every business should have a website, regardless of size.

So Where's Your Website?

Not everyone succumbed to the advances of the last decade and tossed a website onto the Internet. Small business owners thinking of taking the plunge may wish to learn more first.

Swinging Over Website Pitfalls