SmallBusinessNewz

Don't Let Your Positives Turn Into Negatives

Yesterday I wrote briefly about the idea that your store might look too nice for some potential customers who might feel intimidated and just assume that what you are selling is out of their price range. Can looking too nice dissuade people and actually lose you sales?

Interested in Some Word of Mouth Education?

I haven't written about any events in a while, and I stumbled across this one today that sounded pretty good. It's a word of mouth marketing seminar being put on by WoM guru Andy Sernovitz. I believe word of mouth to be one of the best ways to get customers because there is nothing like getting a testimonial from someone you trust. A customer is much more likely to visit your business if someone they know tells them good things about it as opposed to taking your advertisement's word for it.

Mistakes Can Earn You Business

First off, let me start out by thanking Ken McCormick for leaving a lot of good comments here lately, as such comments often lead to me writing new articles. Ken commented on an article I wrote a couple months back about considering how you are treating your customers. He said:

Earning Customer Appreciation

As you've probably become aware of if you read SmallBusinessNewz on a regular basis, I like to use real-life personal experiences as influence for some of my articles. In fact, I even posted an article a while back about using these experiences yourself to improve your own business. The Story