SmallBusinessNewz

Business Blogs Only Work if You Use Them

The New York Times recently ran an interesting piece about how most blogs on the web are abandoned, or at least very rarely updated. The article cites a study performed by blog search engine Technorati, which found that something like 95% of blogs it tracks had not been updated in the past 120 days (from the time the research was collected). Is This a Problem That Plagues Your Business?

Is Your Marketing Actually Working?

I’ve often noticed that when I talk to my clients about their products or services, they say the most amazing, engaging and interesting things. But when I read their marketing materials it usually sounds more like the teacher from the old Charlie Brown cartoons “wha wha, waa waa, waa whaaaa”. The great ad man David Ogilvy once said “You can never bore someone into buying from you.” And he was right. The last thing you want is for your marketing to be dry, boring and about as fun to read as a software manual, annual report or thesis statement.

BBC-Style Headlines May Be Right For Small Businesses

As far as headlines are concerned, the BBC does things best, according to usability expert Jakob Nielsen.  And small business owners who blog a lot (or even just advertise from time to time) may do well to study the news organization and imitate its style of writing.

Stand Out in Their Feed Readers

If you publish a business blog, chances are you have RSS feeds as well. There is also a good chance that many of your readers pretty much read your content exclusively through these feeds.If these readers are reading your content exclusively through feeds, they are probably doing the same thing with many other blogs and news sources, which is why you have to take some measures to make yours stand out enough to get their attention.

The Social Part of Blogging

Whether you have been blogging (for business purposes) for years or have recently started, it is important to not forget the social aspects of it.Think of your blog like your own little community, and like other communities such as forums or social networks, participation is of the utmost importance.

Don't Just Write Articles. Write Them Right!

You may have a writer inside you even if you didn't know it. If you own your own business, you have to be savvy in some areas, so why not share things you have learned along the way with others?The best reason to do this is to help you brand yourself as an expert in your field. Syndication and Your AgendaWhen you write articles to have syndicated at other web sites, what you don't want to do is write ones that are too self-serving, promoting your products heavily.

Five Tactics for Popular Social Media Content

here are a lot of ways to get the attention of various social networks, none of which involve gaming the system. You may get a little temporary attention from some of the social networks if you try to game the system. But that is missing the point of social networking which is to spread interesting content and images of cats. Some of the ways you can create compelling content for the digestion of social networks are going to be straight forward.