YouTube
YouTube Advertising Course Scheduled
By Doug Caverly - Mon, 01/31/2011 - 3:29pm.
Commercials that air during TV shows unquestionably get in the viewer's way; they're all that stands between the viewer and the next segment of his or her program. YouTube ads are a little more likable, though, considering the average YouTube user's kind of browsing, and Google intends to teach people more about them soon.
YouTube Advertising Course Scheduled
By Doug Caverly - Tue, 11/16/2010 - 3:28pm.
Over the years, YouTube's "unique visitor" and "time spent on site" stats have gone up and up, with no end in sight. Advertising on YouTube isn't a terrible idea for small businesses, then, and tomorrow, an online course taught by an official YouTube Specialist will address the subject and dispense tips.
Tips for Creating a Viral Video Successfully
By Chris Crum - Fri, 06/04/2010 - 10:20am.
Viral videos can be very powerful for brands when they are successful. The beauty of the viral video is that while large brands can certainly benefit from them, it really doesn't matter how big your brand is.
YouTube Advice For Small Businesses
By Doug Caverly - Fri, 04/23/2010 - 2:59pm.
On April 23rd, 2005, YouTube was effectively born when a video was first uploaded to it. So today, both in honor of that event and as a sort of follow-up to our recent article regarding YouTube business cards, we bring you some tips about using YouTube for the sake of a small business.
YouTube Business Cards Made Available For Almost Nothing
By Doug Caverly - Wed, 04/21/2010 - 12:20pm.
Business cards aren't inexpensive, and many companies aren't quite sold on the value of YouTube channels as promotional tools. YouTube's presented a nice workaround to these problems, though, by offering free business cards featuring channels' URLs.
YouTube Releases Guide for B2B Marketing Best Practices
By Chris Crum - Thu, 02/25/2010 - 4:47pm.
Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing.
YouTu.be URL Shortener May Offer Better Alternative
By Doug Caverly - Tue, 12/22/2009 - 12:57pm.
About four months ago, we covered a URL shortener shootout that tested the top competitors for speed and reliability. Now, there's a new rival, and although its abilities have yet to be measured, YouTu.be is almost sure to be worth checking out.
Compete, YouTube Plan Webcast About Brand Engagement
By Doug Caverly - Wed, 12/02/2009 - 12:55pm.
Compete's a fairly well-respected data-gathering firm in the vein of comScore and Hitwise. YouTube is popular to the point that defining it would be a waste of everyone's time. So small business owners may want to pay attention as these two entities put on a webcast about brand engagement.
Evian Proves That Sky's The Limit For YouTube Ads
By Doug Caverly - Tue, 11/17/2009 - 12:50pm.
Google can't make any guarantees; it's possible that, if you spend several weeks and a fair amount of money planning and shooting an ad, you'll get no more than five or ten views after uploading it to YouTube. However, the company would like everyone to know that one advertiser's clip has been watched over 45 million times.
YouTube Chalking Up 1 Billion Views Per Day
By Doug Caverly - Fri, 10/09/2009 - 11:56am.
Small businesses owners who still aren't using YouTube to promote their companies have been given yet another reason to do so. Chad Hurley, YouTube's CEO and one of its cofounders, checked in this morning to say that the video-sharing site is chalking up more than one billion views per day.
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