SmallBusinessNewz

7 Ways to Drive Traffic through Direct Mail

Why is it that marketers struggle to blend offline and online marketing efforts? It can be very effective if done right. Take for example, using direct mail to drive online traffic.

Getting the Most out of Your Analytics

Analytics can be very confusing and overwhelming. Most business owners recognize the importance of them but easily get bogged down with all the data. Fortunately, it is possible to make them more understandable. To do this, small businesses should start by establishing goals for their analytics.

Microsoft Releases SEO Toolkit

Even if you've already accepted the importance of SEO, think hard for a moment: when was the last time you clicked past the first page of search results?  Odds are, your answer confirms the need for optimization, and Microsoft wants to help with an SEO toolkit.

AdWords Tips to Consider For the Holidays

We recently talked about the fact that consumers still had the majority of their holiday shopping left to complete. While in the days that have passed since that discussion, that amount has probably significantly decreased. That said, there are no doubt plenty of people who still have a lot of shopping to do. In other words, times a wastin'.

Some Things You Should Know About Ranking in Google

There has been quite a bit of useful information coming out of Google lately. Not all of it is news, but it is all stuff that webmasters should know about if they are concerned about their rankings in the search engine. 1. The "Keywords" meta tag

Consider Google Penalties a Wake Up Call

Did you know that Google penalties actually have benefits to webmasters? They can serve as a wake up call to take action on a site. This is a topic that Ross Dunn of Stepforth Web Marketing discussed in the latest WebProNews video. He makes a pretty good point.

Are You Blogging?

Here are some useful statistics as reported in, Blogging: The Best SEO Tool for Small Businesses. Hubspot recently published a study on that showed companies that blog have far better marketing results. Those who blog see 55% more visitors to their website.

Can Consumers Find Your Business with Their iPhone Apps?

We've talked before about what smartphones (specifically the iPhone) can do for your business, and why some businesses may want to consider having their own iPhone apps developed. Does your business have an iPhone app?

Data That Shows Importance of Brand SEO

Do you rank in the search engines for your brand name? It would appear that it is more important than ever to do so based on information that Compete has compiled. More and more people are using search to get to their destination sites even if they know exactly where they are going. For example, if they're going to YouTube, they'll search for YouTube instead of just typing YouTube.com in their address bar.

Link-Related Advice From Bing

First things first: this article isn't meant as an insult to your intelligence; we realize that most small business owners with websites have probably learned a lot about linking already.  But at the same time, a refresher rarely hurts, and this one might have special significance since it's connected to Microsoft's new search engine, Bing.