SmallBusinessNewz

Link-Related Advice From Bing

First things first: this article isn't meant as an insult to your intelligence; we realize that most small business owners with websites have probably learned a lot about linking already.  But at the same time, a refresher rarely hurts, and this one might have special significance since it's connected to Microsoft's new search engine, Bing.

Marketing Tips for Limited Budgets

As businesses cut back on their spending, budgets are being cut across the board. This however, does not mean that businesses should desert all their business strategies until the economy comes back. As reported in the video below, there are 5 low-cost marketing tactics that businesses can effectively integrate during this difficult economy.

Small Business SEO with Rich Media

I've discussed repeatedly the use of small business online video. It can improve your search rankings, but it's not the only kind of rich media that can do so. Dev Basu posted an interesting article at Search Engine Journal today that examines how to leverage rich media to quickly boost search engine rankings.

Using Keywords for SEO and PPC

Using Keywords for SEO and PPCMerely having a website is not enough anymore; you have to get it seen!  After all, what good is a website, if there is no traffic?  Enter search engine optimization (SEO).  Your web developer can certainly let you know what you need to do to get your website at the top of the engines, but it is your responsibility, not that of your web developer, to make sure you are doing so safely and legally.  Here are a few things to consider while you are optimizing your site… 

In-House SEO, On/Offline marketing, and Social Media

Over at WebProNews, we have a few videos from the recent SMX West show that we've just posted and that I think will be of great interest to small business owners and marketers. Naturally, I'd feel like I was leaving you out if I didn't share them here. The first one is an interview with Jessica Bowman of SEM In House who talks about bringing SEO in house. Go figure. She's got some interesting things to say on the subject.

Search as a Local Marketing Tool

Clearly many people overlook the opportunities they have online to promote their businesses on a local level. Sure economic times have produced some trouble waters for local advertising, but that doesn't mean the need is not there.

What Are You Trying to Achieve with SEO?

SEO guru Rand Fishkin of SEOmoz has posted a great article looking at the different reasons a business would use search engine optimization tactics, and when and how to use each one. He looks at the following SEO objectives:

Tools to Get Your Business Started

When you look for tools to get your business going, you will probably be bombarded with tools and promises of what they do. As you continue your search and compare prices, the expensive ones may seem to be the only capable option for your business even though the money is not in the budget.

How Can Small Businesses Generate Quality Links?

It's easy for the big guys. They have big advertising budgets. They have brand awareness. Every time they twitch, some business journalist will be writing up a story. But what if you operate a small business? You have a limited budget, you've got a pile of other things that need doing, and very little time to devote to any one aspect of your marketing strategy. How do you build links without breaking the bank? Let's take a look at how the small business can generate quality links, and do so without a great deal of time and money.

SEO in This Economy

I was researching a different article this morning, and stumbled across this one from the beginning of the year written by Lee Odden of Top Rank Online Marketing in which he references another article in Target Marketing Magazine. The article for being written nearly a year ago, seems strangley even more appropriate now than when it was written.