SmallBusinessNewz

Google's Search Plus Your World's Impact On SEO

Today, Google announced social search features with a mouthful of a name: Search Plus Your World. We’ve been hearing rumblings around the Valley that Google was working on big new features to integrate Google+ with search results and this has been an obvious evolution for the search engine ever since they released their new social network.

Search Engine Optimization Tip

When was the last time you checked all of the external links on your web site? Who are you linking out to? 

Holiday Season 2011 Is Over–Are You Ready For 2012?

Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started?

What the SEF is Your SEO Doing?

I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t.

You've Got Traffic, So Why Aren't You Ranking?

You've worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website structure have finally paid off. Proudly, you show everyone your website on the front page of Google for your chosen keyword.

An SEO's Bill of Rights

In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs.

Making the Case For SEO in a Social Media World

Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need to be convinced they actually need to do it.  In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren’t even bothering to market (or in some cases even build) their websites anymore. They can just create a Facebook page. Or a blog on Blogger.com Or tweet on Twitter.

How to SEO your Content for Rankings

A lot of people have trouble figuring out the “correct” way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across and, rightfully, don’t want their content cluttered with dumb sounding “keyword” phrases. It’s unfortunate that “optimized content” has somehow come to mean something other than “marketing content” for a website.

Making Your "About" Page Count

When was the last time you updated your business's "About" page?

7 Ways to Drive Traffic through Direct Mail

Why is it that marketers struggle to blend offline and online marketing efforts? It can be very effective if done right. Take for example, using direct mail to drive online traffic.