The Best URL Shorteners For Twitter Success

Provide your followers with reliable links

Time and time again, we’ve talked about marketing on Twitter, and doing so remains a good idea.  If you’re a little stuck on the "how," though – and particularly the "how" of "how to direct traffic to my site when tweets can’t exceed 140 characters" – here are more details.

Have you heard about URL shorteners?  These nifty things take standard URLs (like http://smallbusinessnewz.com/ for a kind of petite example) and convert them into bite-size links (like http://ow.ly/kAoU).  The longer the URL, the more useful the shorteners are.

Still, since shorteners aren’t of any use whatsoever when they’re not in working order or make people sit around for a page to load, the Royal Pingdom blog put nine to the test.  Its conclusions: "The three fastest services in the test are Is.gd, Bit.ly and Ow.ly," and "[t]he three most reliable services in the test are Ow.ly, Bit.ly and Su.pr."

So you’re probably best off using either Ow.ly or Bit.ly if you want to post links on Twitter.

We’ll just leave you with one warning about URL shorteners: since they make it harder for people to see what’s waiting on the other end of a link, using them may cause some virus- and malware-averse individuals to not click.

There are 7 Comments. Add Yours.
  1. How do you add keyword to shortened url’s?  Please elaborate.

  2. Also important is the ability to add or use a keyword in the shortened url.

    ~Roland

  3. debra forte

    I just found this:
    Free Viral URL Shortener Earns You Easy
    Money Doing What You’re Already Doing!
    With eCash, you earn on auto-pilot…every time you
    shorten your URLs! Easily Manage Your Links

    Unlike many URL Shorteners, we give the ability to
    manage your links after they’ve been Shorten.
    http://marketer.eCa.sh

  4. Geez, I was wondering why everyone was using that bit.ly and ow.ly stuff for urls. Makes sense now. Guess I don’t do enough tweeting to have figured that out.

  5. Thanks Doug. On my list of things to do was find short url service. Great timing…how did you know. Think I will try ow.ly ans see how it works. Thanks again.

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