Time and time again, we’ve talked about marketing on Twitter, and doing so remains a good idea. If you’re a little stuck on the "how," though – and particularly the "how" of "how to direct traffic to my site when tweets can’t exceed 140 characters" – here are more details.
Have you heard about URL shorteners? These nifty things take standard URLs (like http://smallbusinessnewz.com/ for a kind of petite example) and convert them into bite-size links (like http://ow.ly/kAoU). The longer the URL, the more useful the shorteners are.
Still, since shorteners aren’t of any use whatsoever when they’re not in working order or make people sit around for a page to load, the Royal Pingdom blog put nine to the test. Its conclusions: "The three fastest services in the test are Is.gd, Bit.ly and Ow.ly," and "[t]he three most reliable services in the test are Ow.ly, Bit.ly and Su.pr."
We’ll just leave you with one warning about URL shorteners: since they make it harder for people to see what’s waiting on the other end of a link, using them may cause some virus- and malware-averse individuals to not click.