March 24, 2017

The business owners who will succeed in 2014 are…

The business owners who succeed in 2014 will be a lot like those who succeeded in 2013. They will provide a service or product, which is hard to get elsewhere.

Here’s why: The transaction of acquiring a new client, means YOU need to have something of value to trade. The easier it is to find a service just like yours, the less interest you will attract and the lower your price or fee will need to be.

A question worth pondering

How easy is it for a potential client, to find providers offering a similar service to yours, with the same kind of promises you offer?

If you’re not sure, Google the name of your industry. Check out some of the millions of results. Look at a handful of websites and see if you are truly offering something different.

If not, now would be a great time to get thinking about the changes you will need to make.

PS: This might be just what you need. It’s an article I wrote for Barclays Bank (client), on how to stand out in a crowded marketplace.

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About Jim Connolly 93 Articles
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.

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