July 22, 2017

The Little Things That Make A Huge Difference

In business, it’s often the little things that have the biggest impact. I was thinking about this yesterday, when a shop assistant greeted me, using my name.

Good morning Jim

As we made eye contact, she welcomed me by saying, “Good morning Jim”. I don’t use the shop that often and was impressed that she remembered me. It started a whole conversation, which would not have happened had she not used my name. The conversation had little to do with shopping but had everything to do with building a relationship with me.

  • It humanized my shopping experience. Business is always about people.
  • It provided me with something I can’t get online. (This is really important for high street retailers).
  • It opened a channel of comfortable dialogue. In other words, the shop assistant was able to learn a little about me and my needs, but in an effortless, non-pushy way.

All this started, with something as simple as remembering a customer’s name. Just 3 small words, which transformed my customer experience.

Yes, some of the things needed for business success require us to make significant changes or improvements. However, it’s the simple things, repeated frequently, that have the biggest impact.

Original Article

About Jim Connolly 93 Articles
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.

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