The Marketing Potential of Facebook

There Are Many Opportunities

We recently looked at the ups and downs of marketing with Twitter. Now’s let’s talk a little bit about marketing with Facebook.

First of all, it is true that many Facebook users are less than thrilled with the state of the social network at the moment. They recently rolled out some big changes in design and functionality that haven’t sat too well with the masses. Some users may be discouraged enough to consider finding a different community.

That said, Facebook’s user-base is huge, and there is a ton of marketing potential there. In fact, the newest changes make the site’s functionality very similar to Twitter, and open up more marketing opportunities along with that.

It’s in real-time now just like Twitter, which makes it an ideal format for customer service. Many of the biggest brands on Twitter have been noted to have great customer service reputations by using that network, and I’d expect a similar trend within business Facebook use.

Also like Twitter, businesses can get their messages targeted to interested parties who have opted in to receive updates from that business. Facebook has just started adding "Page" updates to the News Feed.

Facebook has been reported to have driven more traffic than even Google to some sites. That’s something to think about. Some people are quick to point out that this traffic is not necessarily going to lead to conversions, but that’s on your marketing strategy. Facebook is just another middle-man just like Google in that regard.

Also like Google, you can directly advertise with Facebook though. Should you replace your Google ads with Facebook ads? Not necessarily, but they do offer highly targeted personalized ads that cater to users’ interest based upon their profile information. These ads shouldn’t really be compared with AdWords. AdWords cater to people who are specifically looking for something. Facebook ads are better for showing the user something they’ll probably like when they didn’t know they were looking for it.

You can still go the search engine advertising route and wind up in Facebook search results too, via the company’s partnership with Microsoft. Facebook search is likely going to be more frequently used now with the new design too. You’ve probably heard a lot about Twitter search recently. Now that Facebook is more like Twitter, expect a lot of real-time searching to be going on there too.

The most obvious benefit of marketing with Facebook or any other social network is increasing brand awareness wby interacting with the public. It’s also a good place to monitor and manage your online reputation. Keep abreast of what people are saying about you and you product.

There are tons of applications on Facebook, many of them providing unique marketing opportunities as well. Some offer advertising platforms within them. Others can simply aid your marketing strategy as it pertains to other tools. For example, the one that will let you post right to Twitter from Facebook. It wouldn’t hurt to set aside some time and do a little application exploring and find some different ways to market within the most popular social network.

You have other ways to market with Facebook? Share your thoughts with SmallBusinessNewz readers.

There are 14 Comments. Add Yours.
  1. This debate does not have to be black and white.  I suggest companies pull a small amount of money spent on a Google PPC compaign and experiment with how much traffic is driven by spending that money on Facebook advertisements.  Start by making the split 80:20, 80% PPC fund spent on google and 20% on facebook.  If its not working you can take the money out of Facebook and go back to google.  If facebook is generating a profit then try pouring more money into it, say 30% of the budget.

  2. R. Rey

     Looking at Facebook from a security point of view.  What are the do’s and dont’s?  Lot of what I have discovered recently leaves me with mixed views.  One minute it’s the best thing since sliced bread and the next minute it’s taboo.

    Would appreciate honest opinions, facts, success and horror stories.

     

    Thanks to all in advance.

     

     

    R. Rey 

  3. Facebook drives only about 1/10,000 of the traffic Google does to my natural health site.  Maybe we’re missing something here. Most of our traffic comes from repeat visitors, followed by Google and other search engines.

  4. I think even if Facebook’s audience shrinks over coming years, the ability to target a particular demographic with the precision offered by Facebook continues to make them a great tool.  Conversions is what really matters.

  5. I am one of those who make use of Facebook for promoting my site. I run an English Course in my country, Indonesia, and so far many of my clients or students know my course from Facebook. I put the link and logo there so I do not need to spend any penny for my business promotion online.

  6. I agree with you! Thank you.

  7. I have a facebook profile… but honestly, I can not imagine why I would spend more than a few minutes a month on the site.  What do people DO there?  Seems like they are just a bunch of losers and crybabies… my advice: get a life

  8. hello,

    Me too,I am skeptical that webmasters and web publishers are generating huge traffic from facebook, more than with Google or Yahoo!

    If somebody can explain us exactly how he does, many webmasters will appreciate that!

    Regards.

    Yannis

  9. "Facebook has been reported to have driven more traffic than even Google to some sites."

    If anybody out there is generating big traffic numbers referred from Facebook, please comment. I like to hear the particulars.  People go to google to click through to somewhere else.  People go to facebook as a destination.  I’m skeptical that web publishers / merchants are generating traffic from facebook equal to or greater than google.

  10. We at DeskAway have accounts on facebook as well as twitter. Definitely the twitter one is getting us better conversions, and twitter has better traction.

    Twitter is clearly a micrblogging platform and simple to use. Facebook has too many things enabled in it, thus confusing.

  11. Facebook ads does have good traction for certain products. Even without ads our facebook page gets many hits so people are using FB search

  12. Great article!!

    Whether it is facebook or Google, what really works is when you know what your niche is and how to promote it in front of your target audience.

  13. I think Google is still king and would also be interested in hearing from someone who actually has measureable results from Facebook.

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