Whether you like it or not, more people are watching online video than ever, and more people are uploading it. Obviously YouTube is a big destination for both.
Some business owners remain skeptical about the benefits of incorporating online video into their marketing strategies, and that’s ok, but I’d like to take this opportunity to shed a little light on some ways you can get more out of your efforts, should you choose to travel down that path.
I’m not going to regurgitate the entire thing here, but you should read my interview with ReelSEO’s Grant Crowell about the engagement factor and improving Google Ranking and Conversions, for one.
Speaking of engagement though, YouTube has just added a new feature for its analytics tool YouTube Insight, that is potentially going to be very useful to marketers. It shows video uploaders the numbers as they pertain to user engagement. You can get a look at things like comments, favorites, ratings, etc.
Looking at these elements can help you get a better feeling about what users think about your content, rather than just whether or not they’re viewing it. Just like any other form of web analytics, you can then look at what’s working and what’s not, and make changes accordingly.
Of course views are still a very important part of it. Obviously, there can be no engagement if nobody’s seeing it to begin with, and just because nobody’s watching it, that doesn’t mean it’s not good content.
There are ways to increase the visibility of your videos that will help you get better rankings in YouTube searches (YouTube’s the 2nd largest search engine btw) and even in Google itself. You can read more about these strategies here.
As with any other web content, you can’t just put it up and expect it to succeed. Online video also requires effort before it can ultimately lead to brand awareness and conversions.