Top 28 Content Marketing Tactics

A Virtual Smorgasbord

Content Marketing is a near and dear online marketing tactic and there’s been an explosion of attention and advice over the past year. SEOs and PR professionals are “seeing the light” if you will, of the value in creating and curating content that delivers value as part of their online marketing and public relations strategies.

In an online marketing model with a defined strategy, goals and understanding of the target audience, what mix of tactics makes the most sense? Many marketers limit themselves to a handful of content types and formats leaving substantial business to the competition.

To be competitive, it’s essential to be open to a mix of content marketing tactics in order to provide relevant information discovery, consumption and sharing experiences for customers. This matters at the top of the funnel as much as it does after the transaction and into engagement and evangelism.  

Here is a virtual smorgasbord of content marketing tactics for you to consider. Watch for our upcoming series that will drill down into each one of these tactics with an explanation, examples and creative ideas for implementation.

  1. Article Marketing
  2. Advertorial
  3. Blogging
  4. Case Studies
  5. Crowdsource
  6. Curate
  7. Digital Newsletters
  8. eBooks
  9. Email
  10. Images & Infographics
  11. Interactive Tools
  12. Microsites
  13. Mobile Applications
  14. Mobile Content
  15. Online Conferences
  16. Online Magazines
  17. Podcasts
  18. Print Magazines
  19. Print Newsletters
  20. Real-World Events
  21. Research & Surveys
  22. Social Content
  23. Teleclass & Telecasts
  24. Traditional Media
  25. Videos
  26. Webinars
  27. White Papers
  28. Wikis

What did I miss? Of course, the idea is not to use as many content marketing tactics as possible, but to use the appropriate tactic on a matrix of persona, stage in the buying cycle, Social & SEO considerations as well as position in the customer lifecycle. What content marketing tactics have you focused on this year? What will you change for your 2012 planning?

Originally published on TopRank Online Marketing Blog

About Lee Odden
Lee Odden is the CEO of TopRank Online Marketing, a provider of innovative Internet marketing consulting for progressive B2B companies ranging from Marketo to PRWeb to McKesson. Odden has been recognized for his expertise with enterprise social media, SEO and content marketing strategies by The Economist, Advertising Age and Mashable. He writes a monthly column called Social Media Smarts for ClickZ and his blog at TopRankBlog.com has an active community with over 46,000 subscribers, 12,000 Facebook Fans and has been rated the #1 Content Marketing blog 3 times by Junta42. He is also the Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing" published by Wiley.
There are 3 Comments. Add Yours.
  1. Great list you have put together.  I think that you should be open to all marketing options. Why would you want to limit yourself  you will never find out which one will work for your business.

    Lisa

  2. If your company operates a company blog, this is a great chance for a little self promotion. Introduce your white paper to your readers and give them the link to download it right there. Include a summary of the contents and describe who can benefit from the information.

  3. Good post-there seems to be a lot of talk now about "content syndication" which to me seems like some form of intellectual snobbery in IM circles.

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