Related Stories
Save Your Customers Money, Get Them to Spend More with You
Keep Your Online Business Alive in 2008
If You're Online, Why Should I Come to Your Store?
One Way That Your Customers Can Save Gas...
Online Businesses Pay Attention!
Often Overlooked Places To Leave Your Stamp Online
Consider How You Are Treating Your Customers
Google: 92 Percent Of Customers Research Buys First
Online Advertising Becoming More Popular
Get Customers in Off the Street



Comments
Shipping Information
I've found, when price shopping that you can't really compare apples to apples until you've made it all the way to the shopping cart page.
Now, here I am with the same copy of Mavin Beacon Teaches Typing in 10 shopping carts, and I can FINALLY see who's going to get me the product cheaper than anywhere else.
This is one of the big things that a lot of companies don't talk about solving because it's not a problem that's easily solved. It requires the changing the checkout/shipping model of most e-commerce sites down to core.
I've seen very few sites with a "calculate shipping costs" option available outside of the checkout process, and personally know that 90% of my shopping card abandonment comes directly from there.
Post new comment