If you have a small business and want to improve your online visibility along with building a positive reputation there are a number of things you can do.
Lee Odden President and founder of TopRank Online Marketing offers 5 tips for taking control of your online reputation.
Odden recommends staring a blog and calls it the most productive way to influence your online reputation. Use social media such as LinkenIn or Facebook to promote yourself and socialize so your social media profiles will rank well in search results.
Optimize images with positive photos of you and your brand making sure they do well in search results. If you use video do the same as videos are now showing up in Google search results.
Use and optimize press releases so they get picked up by blogs and online publishing sites, allowing for the creation of multiple representations of your brand.
He recommends getting started as soon as possible as it takes time to earn a positive reputation online. Your efforts can help improve visibility of your brand on search engines and increase traffic and sales.
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