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Starting A Small Business Blog


Simple tips to get started

If you run a small business you may want to consider starting your own blog to raise awareness about what you do.

There are some basic strategies you can use to start your blog. Consider who your audience is and write on subjects that will make them want to read your blog. Select a blog service that helps you build traffic and sends alerts if a reader comments on one of your posts.
 

Use an angle that will be compelling to your readers and at the same time be sincere in your views. Provide links on your blog to other sites that are related to your business and read the other blogs to stay informed about events or news that is happening in your field. Eventually other bloggers will start linking to your blog.

Keep your blog up to date so readers don't become frustrated with outdated content and will keep returning to see what you are saying. Keep tabs on your traffic to your site and don't be afraid to try other ideas to capture a larger audience.
 

Search engines like Google or Yahoo are another part of attracting readers to your blog. To generate traffic, use keywords in your headlines and blog postings that are related to your business.

Use an RSS feed so first time visitors to your blog will comeback again. If you connect readers with your blog's RSS feed your content will be syndicated whenever you write a new post.

Respond to comments you receive about your blog post even if they are negative or offer a perspective you don't agree with. Use your own voice and be honest.

Here is a link for a summary of five free blog services.

If you are not comfortable with writing your own blog you can turn to someone who works for your small business to write for your blog or a family member or friend who knows and understands the business. Also it's not a bad idea to have an occasional guest blogger write a post for your blog for variety and to fill in if you are not available.

Blogging is not just for large corporations it can benefit your small business by helping to create your brand. Even if you don't think you have a brand the truth is you do. Your customers or clients will view your blog as something real that shows how focused you are on the services you provide and can establish your business as an industry leader.

Here are some main reasons to start a small business blog.

1. A blog is an economic way to market your small business and enhance your brand, reputation and sales.
 

2. Blogs can provide you with immediate customer feedback. If you receive negative feedback look at it as a way to improve your business.
 

3. Blogs are easier and less costly to manage than a Web site for your small business.
 

4. Blogs can help attract new customers along with opening up the possibilities for new partnerships.
 

5. Blogs can help you and others learn and communicate about what your business does.

 

 

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News Tags: Marketing, Technology, blogs
About the author:
Mike Sachoff is a staff writer for SmallBusinessNewz.

Comments

Small Business Blogging

We started a blog for our site back around July.  We use Wordpress which can automatically ping sites with updates.  We also use www.pingomatic.com.  It has been a great and effecient way to keep our content fresh and has pulled in extra revenue from the ads it shows, as well as, the referrals to our services.  We post a couple of times a week.

Utilizing feedburner

In addition to using the pingomatic service, you small business blog can also get more exposure with the Feedburner service. Create mailing lists, rss feeds and more. Nice article

Useful tips

Useful tips for getting starting a blog.  Thanks for sharing. I use wordpress for me it is best.

Thanks for you tips man. I

Thanks for you tips man. I have a website, but it doesn't generate much traffic and it is very hard to manage by myself. The blog seems pretty easy to manage and I can ask other people to post for me sometimes. Can you answer a question for me though, how long does it take to manage your blog(s), does it take a lot of time, and how much do you spend monthly? Thank you in advance and I hope you can answer these questions for me because it will help me a lot!

Nice Article!

 This past week I was helping start up a blog for my company, and these five tips really helped. While they are simple and everything, they are the things that you might not think of. Some of the other well written blogs I read regularly, that might help prospective bloggers are:

http://www.americasbestcompanies.com/

http://www.ducttapemarketing.com

http://expressioncentersmb.wetpaint.com/page/SMB+C

 

Business Blogging

We have recent switched over to building our business websites with Wordpress exclusively.  Not only do you give the client the benefit of blogging to attract new visitors but Wordpress as a CMS works great.

It makes it VERY easy for the client to add new pages, update pages, add images, etc... on their own. 

The use of various themes also allows us to offer very inexpensive web site design to our clients.

BruceMcc

Blogging For Small Business

Great tips!  We also own a website, biztrader.com, it generates traffic - it doesn't hurt to learn more...Thanks.

Nice Tips! It helped alot.

Nice Tips! It helped alot.

I will say this. Blogging is

I will say this. Blogging is great if you are providing value to your readers. Don't use it as a pitch fest. Thats a no no and it can cause you to lose customers. Trust me. I did this when I first started out because I didn't understand the nature of blogging. Most importantly I didn't understant  that I have to give value to my readers. Give your readers something that will enhance or improve their views or make a change in something they could be doing the wrong way.  By understanding the social aspect of blogging it made it easier to create posts.

eMarketing

we are a small business reaching heights we never thought possible last month we had 15 000 hits this month we have 161 000 hits amazing and it was done through extensive blogging making the public aware of my services

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